The BRÖÖ Story

BRÖÖ [bru]

When we were looking for a way to get great-looking hair without all the questionable chemicals, our moms told us to grab a beer...FOR OUR HAIR! For ages, women like our mums have rinsed with beer as home-brewed remedy for strong, shiny, healthy hair.

Of course, our first question (and probably yours) was,“Why beer?"

In the brewing process, malted barley releases B vitamins and proteins that nourish and condition hair, while hops flowers express their anti-oxidant rich essential oils to fight “hair” pollution.

The result? BEER HAIR!
Now we’ve taken beer hair “from saloon to salon!”

Professional, salon-proven haircare, using the finest artisanal ingredients. Our number one ingredient? Handcrafted beer MADE IN ASHEVILLE, NORTH CAROLINA, U.S.A.

BRÖÖ your ’DO!
Sarah Duran & Brad Pearsall